Co-auteurs : M. Attalah et J. Abildtrup
In this article, we use an experimental approach to test the effect of non-monetary incentives that can guide harvest professionals into adopting new sustainable harvesting practices. First, we test the effect of signing a declaration that commits wood buyers who voluntarily sign it to act in a sustainable manner. Second, we test the effect of priming by activating a concept of sustainability on subjects’ behaviour. Our results provide evidence that signing a declaration is more effective than priming in inducing subjects to act in a sustainable manner when personal and collective interests are not aligned and there are financial incentives to make decisions that are against environmental sustainability. From a public policy point of view, a declaration is an effective tool and easy to implement by institutions aiming at fostering pro-environmental behaviour.